Blogrush is making the Web talk. No wonder! John Reese, the founder, developed a solution that helps bloggers advertise each other. The exchange happens through a widget posted on your blog that displays feeds from other people's blogs affiliated to Blogrush.
Though this is a great new blogging tool, it is already widely criticized because, God only knows why John Reese made it this way, Blogrush uses a system of referencing and points to organize bloggers into a pyramidal hierarchy. It benefits the first comers, and leaves all non-early adopters behind.
Others say that the idea of exchanging links to inflate your SEO is too 1.0. Honestly, the Blogrush Widget is just like the Google Adwords anybody has on its blog. You'll make 5 cents a month out of this, while Google and Blogrush will make a bundle, using you as the cheapest advertising support ever (and making you think you're living the dream).
However, here's the good news: Blogrush is setting the RSS marketing trend. Already well-exploited by Gabe Rivera in Techmeme, handling RSS feeds in a smart way can impressively increase your blog's value. RSS are like iframes, it creates a space in a space.
Where Blogrush is smart, and bloggers using Blogrush are dumb, is that RSS widgets are a great exchange tool that shouldn't be ignored. Web marketing relies on exchange. The success of your blog relies on the way you are going to share that space strategically with others.
Blogrush is like Payperpost: you, as one, you are worth a dime (or five bucks). If you handle your feeds widget by yourself, like big boys do, you will be giving back to the community that is giving to you. Your feeds widget will have much more value this way, more warmheartedness too.
So tutorial: Mix your feeds with feedjumbler or rssmix, and display these mixed feeds using any widget provider (visit Sexy Widget for optimal choice). Then tell your community about it. More wonders will come out of this.
