Social media is an on and off (line) thing

What's the best online marketing tool to grow the size of your social network users? Actually, the tool won't be Internet-related. iMeem, an online music sharing social network, thinks in traditional terms:

Flyer, distributed in youth-frequented venues, and hip pop design that gives you no clue that you're picking up a dot.com ad.


I like Web companies that use trad ads to generate traffic. Lately, Ask.com said their latest TV ad campaign - Can Your Search Engine Do This? - is boosting online traffic.

Maybe what misses in online PR's approach of social media is how it extends to all social situations, even outside of electronic boundaries.